Hi, I'm Amber! I work in brand and creative strategy, helping teams shape ideas into thoughtful, real-world outcomes.

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"Working with Amber was a fantastic experience. She was prompt, communicative, and dedicated throughout the project. I highly recommend her!"

— Alec Beckham, founder of Peptide Marketing Agency

A curated selection of strategy work from corporate roles, agency environments, and independent client engagements.

Brand Experience — Panthère de Cartier Relaunch Event

Contributed to on-site brand experience, production setup, and guest journey for the Panthère relaunch

Audience Definition & Launch Strategy — Noble Wines Moscato

Led audience definition and early social strategy for the launch of a new Kosher Moscato brand.

OOH Brand Awareness Strategy — Truist Bank Merger

Contributed to regional out-of-home strategy to strengthen market visibility during the Truist merger.

Digital Product Strategy & Cost Modeling — Ozempic

Developed digital cost models and supported audience strategy across obesity and type 2 diabetes segments

Turning ideas into a clear, intentional brand direction